![[interface] image of software interface on a mobile device (for a ai education tech company)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/695da93369743405e07c10f5_hsbc400x600.jpg)
In nearly two decades at HSBC, I contributed to multiple
redesigns and digital transformations across online banking and mobile applications.
![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/696448b46ed108d9404b087a_hsbc_pws_7.png)
Over several years I led multiple redesign efforts across HSBC’s public-facing digital ecosystem — including global marketing websites, acquisition campaigns, informational content, and interactive tools such as calculators and planning journeys. The work modernized the experience, streamlined compliance workflows, and improved conversion across key retail products.
![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/696198aff5b53a2f9d06a3c7_hwc_hp.png)
HSBC Wealth Compass was a hybrid digital advisory platform that combines robo-style investing with access to human advisors for guidance and reassurance.
I was responsible for defining the experience vision, designing and testing user journeys, and managing product delivery, making the Wealth Compass a seamless, personalized, and compliance-ready digital advisory platform.

As a Freelance Digital Experience Consultant since 2001, I have delivered end-to-end web and digital projects for a diverse range of clients, including startups and small-to-medium businesses in hospitality, e-commerce, media, real estate (realtor), and fenestration sectors.
My success in UX design comes from a deep commitment to
understanding users—their needs, expectations, and frustrations—
and adapting designs based on their feedback. By applying usercentered
design principles and considering the development
environment, I can identify the right tasks to focus on and prioritize
them effectively.
I’m equally confident presenting ideas, writing business cases,
engaging with key stakeholders and clients, and navigating the
complexities of organizational dynamics.
At HSBC, I gained valuable experience collaborating with crossfunctional
teams to enhance the overall user experience. I worked
closely with product, customer experience, contact center, and
marketing teams to better understand the relationship between
customers and the business. By analyzing complaints, live chat logs,
and surveys, I was able to identify opportunities for improvement
and deliver meaningful enhancements to both UX and CX.

Mapping user journeys and structure for seamless, effective digital experiences.
![image of decorations selection [interface]](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/695d849268bf953cedf25813_7d2c180b-e95e-4449-a78e-305dfccbab20.avif)
Designing clear, modern interfaces for web and mobile with a focus on usability.
Creating prototypes and running usability tests to refine user flows.
Leading workshops and sprints to align teams and drive progress.
Discover how my user-focused approach delivers real value for digital product teams. Read what professionals say about working together.

“Our websites are stronger, more coherent and more effective because of Richard's contributions, and we’ve benefited tremendously from his ongoing stewardship of our digital platforms”
View on LinkedIn >


Get in touch for collaborations, project details, or portfolio feedback. I aim to reply within one business day.
![[background image] image of a workspace (for a mobile gaming)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/695d84921cd2928aa0be2504_28497d38-02dd-474b-a2c2-5ba5371ad7c6.avif)